Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem. On the flip...

Fake followers have been a contentious bone for years, but even though everyone warns against it, it's still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to pay...

We can't escape storytelling these days. It's a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact is, if your...

Whether you liked her or loathed her, you couldn't escape the New York "it girl" back in the day. I'm pretty sure that I don't need to explain who Paris Hilton is. Everyone knows who she is, even if you don't like her. This is exactly the reason why Paris Hilton is a...

The retailer has made a couple of faux pas over the past couple of years, but their last one broke the camel’s back. My wardrobe has generally loved H&M. Their clothing is trendy, relatively affordable and easy to wear. The retailer has made a couple of faux pas...

If your brand does not know how to engage in the matter online properly, rather stay mum. This will do less reputational damage. The hashtag #JoziDivers started trending on Twitter a month ago, with 5FM getting in on the hype. If you're not in the industry, you might...

Influencers buying followers, likes and engagement became a big issue over the last year or so, not only in South Africa, but globally. Mainly because everyone wants to be one - I mean there's big bucks in it if you do it right. Instead of putting in the hard work to...