by Anne Dolinschek | Jul 30, 2019 | Blog, News
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no-one else will be able to and surprisingly, people aren’t too upset about it. This begs the question whether...
by Anne Dolinschek | Jun 11, 2019 | Articles, Blog
An influencer with over 2 million followers couldn’t sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic....
by Anne Dolinschek | Apr 29, 2019 | Blog
The myth that influencers, unless they’re macro or bigger, should work for free is still making the rounds. This might have been true when influencers first got on the scene, but it’s a ridiculous notion in this day and age. Influencers play an integral part in a...
by Anne Dolinschek | Apr 5, 2019 | Blog
The influencer industry in South Africa is booming, but we’re only starting out if you look at the likes of America and Europe. The local market is unique, and we need to define what we view as the different categories of influencers right here at home. This means...
by Anne Dolinschek | Mar 17, 2019 | Blog
Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don’t understand it, there is a problem. On...
by Anne Dolinschek | Mar 17, 2019 | Blog
Fake followers have been a contentious bone for years, but even though everyone warns against it, it’s still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to...
