by Anne Dolinschek | Sep 15, 2021 | News
What you will read about today An Instagram star sends stock soaring. How micro and nano influencers shape ‘discovery’ purchases. TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data. Podcast: In conversation...
by Anne Dolinschek | Sep 1, 2021 | News
What you will read about today A brewery is generating user generated content by paying micro influencers to drink its beer and posting it to social media. Why influencer marketing thrived in the pandemic. Instagram is retiring the swipe up. Podcast: In conversation...
by Anne Dolinschek | Aug 18, 2021 | News
What you will read about today TikTok experiments with Stories. Tourism Ireland spent almost €50,000 on Assassin’s Creed marketing campaign. Influencer marketing is cutting through the content shock of a digital age. Podcast: In conversation with Petra Liu,...
by Anne Dolinschek | Aug 4, 2021 | News
What you will read about today Twitter tests shopping in e-commerce move. TikTok partners with British and Irish Lions tour to SA. 6 marketing trends to prepare for in 2022. Podcast: In conversation with Michelle Vermeulen, Head of Marketing and Public Relations at...
by Anne Dolinschek | Jul 21, 2021 | News
What you will read about today: 7 ways to harness the power of brand ambassadors. Top tips for maximizing influencer impact with paid ads. Do influencers have an influence over online buying behaviour? Podcast: In conversation with Kriya Gangiah, Radio and TV...
