Podcasts
In conversation with Deshnie Govender
In this episode we chat to Deshnie Govender, award winning digital marketer, about influencer measurement and metrics, recruitment and the importance of collaboration in the industry. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she...
In conversation with Jarred Trembath
In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy! Jarred is a Digital...
The Castle campaign, why the brand has a big loyal fan base and how to plan a successful campaign
In this episode we are in conversation with Sphe Vundla who is the marketing manager for Castle Lager and Castle Free. He shares his journey into marketing and influencer marketing with us. We also chat about his latest campaign, why Castle has such a big, loyal fan...
Employee influencing in the Telecoms industry
Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry. “These employees are part of the business’ DNA and can positively...
The Ins and Outs of Employee Influencing
Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it. “When you have employees who are influencers, it’s almost like a pyramid. One person amplifies...
Content, influencer marketing ROI and how digital and traditional media should work together
Wandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across...
The importance of word of mouth and using your employees as internal influencers
Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer. As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic...
Baby Soft influencer campaign: success or failure?
This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure? Talya Goldberg, freelance creative director and social media...
Influencer and digital marketing strategist & consultant: both sides of the coin
Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast. Our conversation with Misha will add value to...
Influencer marketing and paid media: a heavenly partnership
This episode is an interesting chat and informative to any marketer, PR consultant or anyone else working in the influencer marketing industry. Matan Atias talks to us about why combining paid media and influencer content works exceptionally well. Matan is a...
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