by Anne Dolinschek | Dec 2, 2020 | News
What you will read about today: Influencers boost Black Friday sales. Three-quarters of brands have upped their influencer spend despite pandemic. Four reasons why influencers are taking over the marketing industry. Podcast: In conversation with Hazel Chimhandamba,...
by Anne Dolinschek | Nov 16, 2020 | News
What you will read about today: Retailers are pushing their employees to become TikTok influencers. Casinos warms to influencer marketing. ARB requires adverts and commercials to follow COVID-19 regulations. Podcast: In conversation with Gabi Brondani Rego, co-founder...
by Anne Dolinschek | Nov 4, 2020 | News
What you will read about today: TikTok partners with Webfluential for first African influencer marketing play. How Instagram has evolved over the last decade. How creativity and credibility are driving influencer marketing forward. Podcast: In conversation with Ramiza...
by Anne Dolinschek | Oct 5, 2020 | News
What you will read about today: 1-in-4 consumers turn to influencers for news before journalists. The 7 lessons Ryan Reynolds teaches us about marketing. Regulations drive safer eco-systems for influencer marketing. Podcast: In conversation with Deshnie Govender. If...
by Anne Dolinschek | Sep 28, 2020 | News
What you will read about today: Influencer marketing has motivated 51% of consumers to make a purchase. The importance of an influencer marketing data platform. Adapting to the demands of Gen Z consumers. Podcast: In conversation with Jarred Trembath If you’re a...
by Anne Dolinschek | Sep 21, 2020 | News
What you will read about today: What Vans can teach us about influencer marketing. Is this the time for B2B influencer marketing to shine? How social media marketing and influencer marketing are taking taking over the market place. Podcast: catch-up on the...