The Influencer Marketing Newsletter #54

What you will read about today: Why L’Oréal is looking to TikTok for a commerce boost. The secret to Sephora’s influencer marketing success. The evolution of influence. Podcast: In conversation with Denelle Morais, marketing and communications manager at...

The Influencer Marketing Newsletter #53

What you will read about today: Instagram launches new insights for Reels and Live. Facebook rolls out shoppable livestream programming. Brands need to be where their customers are. Podcast: In conversation with Geo West, Owner and Founder of Happy Cat agency....

The Influencer Marketing Newsletter #52

What you will read about today: How brands find unique ways to create social media virality. Instagram adds captions to Stories and soon, Reels. People are turning to online creators for news and opinions. Podcast: In conversation with Jeanine Rainier, General Manager...

The Influencer Marketing Newsletter #51

What you will read about today: The increased spend on branded content and influencer marketing. Ace Hardware turns to influencer marketing to reach younger audiences. Instagram tests new feature. Podcast: In conversation with Phelokazi Mbude, multi-media journalist....

The Influencer Marketing Newsletter #50

What you will read about today: Cetaphil is using dermatologists as influencers and Gen Z is loving it. 3 ways fashion brands can leverage on TikTok. Why Marie Kondo sparks influencer marketing joy. Podcast: In conversation with Pieter Groenewald and Murray Legg about...

The Influencer Marketing Newsletter #49

What you will read about today: How storytelling is helping brands sell more products. Why you’ll buy a car on social media in the next 5 years. How #filterdrop is changing social media. Podcast: In conversation with Dan Brocklebank about using data in...
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