News
The Influencer Marketing Newsletter #44
What you will read about today: Influencers boost Black Friday sales. Three-quarters of brands have upped their influencer spend despite pandemic. Four reasons why influencers are taking over the marketing industry. Podcast: In conversation with Hazel Chimhandamba,...
The Influencer Marketing Newsletter #43
What you will read about today: Retailers are pushing their employees to become TikTok influencers. Casinos warms to influencer marketing. ARB requires adverts and commercials to follow COVID-19 regulations. Podcast: In conversation with Gabi Brondani Rego, co-founder...
The Influencer Marketing Newsletter #42
What you will read about today: TikTok partners with Webfluential for first African influencer marketing play. How Instagram has evolved over the last decade. How creativity and credibility are driving influencer marketing forward. Podcast: In conversation with Ramiza...
The Influencer Marketing Newsletter #41
What you will read about today: 1-in-4 consumers turn to influencers for news before journalists. The 7 lessons Ryan Reynolds teaches us about marketing. Regulations drive safer eco-systems for influencer marketing. Podcast: In conversation with Deshnie Govender. If...
The Influencer Marketing Newsletter #40
What you will read about today: Influencer marketing has motivated 51% of consumers to make a purchase. The importance of an influencer marketing data platform. Adapting to the demands of Gen Z consumers. Podcast: In conversation with Jarred Trembath If you’re a...
The Influencer Marketing Newsletter #39
What you will read about today: What Vans can teach us about influencer marketing. Is this the time for B2B influencer marketing to shine? How social media marketing and influencer marketing are taking taking over the market place. Podcast: catch-up on the...
The influencer marketing newsletter #38
What you will read about today: Instagram looks at new way to encourage users to use Reels. Are influencers the new Editors in Chief? Influencer marketing bounces back strongly as pandemic lingers. Podcast: Castle Lager's latest campaign and why the brand has such a...
The influencer marketing newsletter #37
What you will read about today: TikTok launches website and Twitter account to address misinformation. Content strategy and influencer marketing will change how things work. How brands are connecting with consumers in lockdown. Podcast: employee influencing in the...
The influencer marketing newsletter #36
What you will read about today: TikTok launches #Love2Learn campaign with UNICEF SA to encourage creative learning online. 94% of PR pros are not skilled in influencer marketing. Four things that marketers need to know about Reels, Instagram's answer to TikTok....
The influencer marketing newsletter #35
What you will read about today: Virgin Holidays increased their online bookings by 260% through using user generated content. The rise of Gen Z in influencer marketing. Improving you influencer marketing strategy with authenticity. Podcast: content, influencer...
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