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The Influencer Marketing Newsletter #66
What you will read about today When content and commerce collide Understanding different types of influencers for brands The niche effect: How non-traditional brands are are connecting with avid fans on TikTok Podcast: In conversation with Leon van Vuuren about...
The Influencer Marketing Newsletter #65
What you will read about today 20 surprising influencer marketing statistics Employee branding: employee social media for brand amplification Instagram adds more tools Podcast: A debate about the influencer partnership disclosure rules in South Africa 20 surprising...
The Influencer Marketing Newsletter #64
What you will read about today Influencer marketing is cutting through the content shock of a digital age Leveraging influencers to drive growth: insight from Managing Director Of Deloitte Digital How influencers are serving to cities appeal to distant employees...
The Influencer Marketing Newsletter #63
What you will read about today Influencer marketing is a tangible driver of brand performance McCafé works with different tiers of influencers for social campaign with gamification twist 12 Benefits of influencer marketing Podcast: In conversation with Ryan Allandale...
The Influencer Marketing Newsletter #62
What you will read about today TikTok partners with Shopify. Twitter's new roadmap. Instagram’s improved search could help close the gap with TikTok. Podcast: In conversation with David Shields, Digital Lead at Wavemaker. TikTok partners with Shopify The short-form...
The Influencer Marketing Newsletter #61
What you will read about today An Instagram star sends stock soaring. How micro and nano influencers shape 'discovery' purchases. TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data. Podcast: In conversation with Johann...
The Influencer Marketing Newsletter #60
What you will read about today A brewery is generating user generated content by paying micro influencers to drink its beer and posting it to social media. Why influencer marketing thrived in the pandemic. Instagram is retiring the swipe up. Podcast: In conversation...
The Influencer Marketing Newsletter #59
What you will read about today TikTok experiments with Stories. Tourism Ireland spent almost €50,000 on Assassin's Creed marketing campaign. Influencer marketing is cutting through the content shock of a digital age. Podcast: In conversation with Petra Liu, Founder...
The Influencer Marketing Newsletter #58
What you will read about today Twitter tests shopping in e-commerce move. TikTok partners with British and Irish Lions tour to SA. 6 marketing trends to prepare for in 2022. Podcast: In conversation with Michelle Vermeulen, Head of Marketing and Public Relations at...
The Influencer Marketing Newsletter #57
What you will read about today: 7 ways to harness the power of brand ambassadors. Top tips for maximizing influencer impact with paid ads. Do influencers have an influence over online buying behaviour? Podcast: In conversation with Kriya Gangiah, Radio and TV...
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