News
The Influencer Marketing Newsletter #54
What you will read about today: Why L’Oréal is looking to TikTok for a commerce boost. The secret to Sephora's influencer marketing success. The evolution of influence. Podcast: In conversation with Denelle Morais, marketing and communications manager at Bestmed. Why...
The Influencer Marketing Newsletter #53
What you will read about today: Instagram launches new insights for Reels and Live. Facebook rolls out shoppable livestream programming. Brands need to be where their customers are. Podcast: In conversation with Geo West, Owner and Founder of Happy Cat agency....
The Influencer Marketing Newsletter #52
What you will read about today: How brands find unique ways to create social media virality. Instagram adds captions to Stories and soon, Reels. People are turning to online creators for news and opinions. Podcast: In conversation with Jeanine Rainier, General Manager...
The Influencer Marketing Newsletter #51
What you will read about today: The increased spend on branded content and influencer marketing. Ace Hardware turns to influencer marketing to reach younger audiences. Instagram tests new feature. Podcast: In conversation with Phelokazi Mbude, multi-media journalist....
The Influencer Marketing Newsletter #50
What you will read about today: Cetaphil is using dermatologists as influencers and Gen Z is loving it. 3 ways fashion brands can leverage on TikTok. Why Marie Kondo sparks influencer marketing joy. Podcast: In conversation with Pieter Groenewald and Murray Legg about...
The Influencer Marketing Newsletter #49
What you will read about today: How storytelling is helping brands sell more products. Why you'll buy a car on social media in the next 5 years. How #filterdrop is changing social media. Podcast: In conversation with Dan Brocklebank about using data in influencer...
The Influencer Marketing Newsletter #48
What you will read about today: A new type of influencer on the rise: the Genuinfluencers. Lessons to take from Facebook influencers. How the new Instagram policy will shape influencer marketing. Podcast: In conversation with Gordon Glenister. A new type of influencer...
The Influencer Marketing Newsletter #47
What you will read about today: Boots used influencers to target Gen Z successfully. The importance of influencer marketing in the new normal digital sphere. The influencer effect. Podcast: In conversation with Mike Stopforth about digital transformation and where...
The Influencer Marketing newsletter #46
What you will read about today: Skinfluencers' time is now. Another lesson in following influencer marketing regulations. Influencers are becoming the largest distribution networks. Podcast: In conversation with Rupa Shah demystifying disclosure and influencer...
The Influencer Marketing Newsletter #45
What you will read about today: The hot new genres of influencers. 6 influencer marketing trends to watch this year. 3 things brands that run successful influencer campaigns have in common. Podcast: In conversation with Greg Bailie and Mike Sharman. Glam Grannies and...
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