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Browse through our blog, articles, podcasts and news on influencer marketing

Blog

Articles

Why are you doing influencer marketing?

Why are you doing influencer marketing?

Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...

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Podcasts

In conversation with Hazel Chimhandamba

In conversation with Hazel Chimhandamba

In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand...

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In conversation with Gabbi Brondani Rego

In conversation with Gabbi Brondani Rego

In this episode we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode will teach you about the inner workings of influencer...

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In conversation with Ramiza Abdool

In conversation with Ramiza Abdool

In this episode we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their...

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News

The Influencer Marketing Newsletter #67

What you will read about today 25 stats on Gen Z spending habits Influencer marketing myths The transformation of influencer marketing as we know it Podcast: a wrap up of 2021 This is the last newsletter for 2021! Thank you for reading this year and we hope you...

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The Influencer Marketing Newsletter #66

What you will read about today When content and commerce collide Understanding different types of influencers for brands The niche effect: How non-traditional brands are are connecting with avid fans on TikTok Podcast: In conversation with Leon van Vuuren about...

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The Influencer Marketing Newsletter #65

What you will read about today 20 surprising influencer marketing statistics Employee branding: employee social media for brand amplification Instagram adds more tools Podcast: A debate about the influencer partnership disclosure rules in South Africa 20 surprising...

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