How influencer marketing is transforming public relations

The Accidental Superstar Influencer

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a space...
Brands and influencers – the struggle is real

Brands and influencers – the struggle is real

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don’t understand it, there is a problem. On...

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