Influencer Marketing, has been around since Eve first offered Adam that apple. It is the the oldest and most effective form of marketing known to humankind. However, somewhere between the start of the industrial revolution and the explosion of the internet, it is...

Robin Dunbar, a British anthropologist, after studying the notion of friendship, proposed that the human brain only has cognitive capacity to care for a set number of people. He further went on to describe how this correlated to the relationship between other...

Vera Nazarien, the award-winning author, states that, “The world is shaped by two things — stories told and the memories they leave behind.” Stories can bring out the humanness in us; our interest in things beyond the self, our ability to learn and grow, our feelings...

Your employees are the voice of your company and biggest advocates. Use them! Many companies have embraced content marketing and have had degrees of success with it. Every month I talk to a handful of businesses about their social media marketing strategy. One of the...

These days there is a lot of hype around influencer marketing which key marketers would say is understandable. Today consumers have more access to product information on the web via product and customer reviews as well as people recommendations and they don’t trust...

Employee advocacy has been one of the most trendy buzzwords in human resources, marketing and sales over the past few years. Despite its growing popularity, a majority of brands have yet to truly activate employees as marketing, sales or recruiting assets. Although...

Word-of-mouth is still considered to be the most valuable form of marketing, and the prevalence and omnipresence of social media has made word-of-mouth accessible to marketers through a variety of forms of influencer marketing. Employee advocacy programmes can make up...