Influence from a journalistic perspective

Nafisa Akabor was one of the first prominent female journalists and influencers in the South African tech space. She has been covering consumer and business tech for about 10 years, in both print & online media. Does she consider herself an influencer and what is...

The influence of celebrities

Lisa Modisane have been in the industry of managing actors and voice over artists for over 12 years. She shares with us her experiences in the industry and focus on the business of influencing when it comes to celebrities.  

How influencer marketing is transforming public relations

Have you ever wondered how public relations uses influencers in reputation management? Wonder no more, Mary Gearing, deputy MD at Magna Carta Reputation Management, unpacks how the rise of influencers has changed the industry....

Strategy as a science of ensuring Influencer Marketing Success

Influencer Marketing is fairly new but breaching the introduction stage in South Africa. One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance. A new...

The Accidental Superstar Influencer

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a space...

You don’t have to be a big brand to have great (influencer)marketing

Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands. Is there space for it in small business? Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses...

Podcasts

The influence of celebrities

Lisa Modisane have been in the industry of managing actors and voice over artists for over 12 years. She shares with us her experiences in the industry and focus on the business of influencing when it comes to celebrities.  

read more

The Accidental Superstar Influencer

Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a space...

read more

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