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Why influencers don’t work for free and you shouldn’t expect them to
The myth that influencers, unless they’re macro or bigger, should work for free is still making the rounds. This might have been true when influencers first got on the scene, but it’s a ridiculous notion in this day and age. Influencers play an integral part in a...
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What do we mean by influencers in South African terms?
The influencer industry in South Africa is booming, but we’re only starting out if you look at the likes of America and Europe. The local market is unique, and we need to define what we view as the different categories of influencers right here at home. This means...
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Brands and influencers – the struggle is real
Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem. On the flip...
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Word of mouth is powerful; if it’s used properly.
Influencer Marketing, has been around since Eve first offered Adam that apple. It is the the oldest and most effective form of marketing known to humankind. However, somewhere between the start of the industrial revolution and the explosion of the internet, it is...
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What influences influence within Social Media?
Robin Dunbar, a British anthropologist, after studying the notion of friendship, proposed that the human brain only has cognitive capacity to care for a set number of people. He further went on to describe how this correlated to the relationship between other...
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Story Telling: It’s what we do.
Vera Nazarien, the award-winning author, states that, “The world is shaped by two things — stories told and the memories they leave behind.” Stories can bring out the humanness in us; our interest in things beyond the self, our ability to learn and grow, our feelings...
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Influence from a journalistic perspective
Nafisa Akabor was one of the first prominent female journalists and influencers in the South African tech space. She has been covering consumer and business tech for about 10 years, in both print & online media. Does she consider herself an influencer and what is...
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The influence of celebrities
Lisa Modisane have been in the industry of managing actors and voice over artists for over 12 years. She shares with us her experiences in the industry and focus on the business of influencing when it comes to celebrities.
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How influencer marketing is transforming public relations
Have you ever wondered how public relations uses influencers in reputation management? Wonder no more, Mary Gearing, deputy MD at Magna Carta Reputation Management, unpacks how the rise of influencers has changed the industry....
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Know your influencers, or you might experience the dark side of influencer marketing
As one of the fastest growing segments in marketing at present, influencer marketing is being utilised more and more by brands as part of their marketing and media mix. Some believe peer-to-peer word of mouth has become more effective and powerful than traditional...
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SA’s advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard
Endorsement deals used to be exclusively available to celebrities, but in recent times the use of social media personalities to sell products has taken off - but not always smoothly. Take for instance the VW and Drive Dry campaign on drunk driving awareness that...
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Why 2019 Will Be the Year of Influencer Marketing
Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his or her say as an influencer, or to...
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