As one of the fastest growing segments in marketing at present, influencer marketing is being utilised more and more by brands as part of their marketing and media mix. Some believe peer-to-peer word of mouth has become more effective and powerful than traditional...

Endorsement deals used to be exclusively available to celebrities, but in recent times the use of social media personalities to sell products has taken off - but not always smoothly.   Take for instance the VW and Drive Dry campaign on drunk driving awareness that...

Influencer marketing is like a chameleon. It’s an unpredictable, ever-changing, always surprising industry. It’s the stage that any brand or public figure wants to be on right now. Anyone who has skin in the game wants to have his or her say as an influencer, or to...

This commitment is part of a wider push to combat fraud in the digital ecosystem, create better experiences for consumers and improve brands’ ability to measure impact. "At Unilever, we believe influencers are an important way to reach consumers and grow our brands....