by Anne Dolinschek | Apr 29, 2019 | Blog
The myth that influencers, unless they’re macro or bigger, should work for free is still making the rounds. This might have been true when influencers first got on the scene, but it’s a ridiculous notion in this day and age. Influencers play an integral part in a...
by Anne Dolinschek | Apr 5, 2019 | Blog
The influencer industry in South Africa is booming, but we’re only starting out if you look at the likes of America and Europe. The local market is unique, and we need to define what we view as the different categories of influencers right here at home. This means...
by admin | Mar 17, 2019 | Blog
Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don’t understand it, there is a problem. On...
by admin | Mar 17, 2019 | Blog
Fake followers have been a contentious bone for years, but even though everyone warns against it, it’s still rife. In fact, there’s been a spike in buying Instagram followers of late. The platform is where it’s at right now, with brands flocking to Instagram to...
by admin | Mar 17, 2019 | Blog
We can’t escape storytelling these days. It’s a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR. We might be getting inundated with stories from all brands, everywhere, but the fact...
by admin | Mar 17, 2019 | Blog
Whether you liked her or loathed her, you couldn’t escape the New York “it girl” back in the day. I’m pretty sure that I don’t need to explain who Paris Hilton is. Everyone knows who she is, even if you don’t like her. This is...
