by Anne Dolinschek | Mar 28, 2019 | Podcasts
Have you ever wondered how public relations uses influencers in reputation management? Wonder no more, Mary Gearing, deputy MD at Magna Carta Reputation Management, unpacks how the rise of influencers has changed the industry....
by admin | Mar 17, 2019 | Podcasts
Influencer Marketing is fairly new but breaching the introduction stage in South Africa. One of the biggest learning of the past few years has been that the length and breadth of the market is not fully invested in intense planning to impact performance. A new...
by admin | Mar 17, 2019 | Podcasts
Kevin McLennan was one of the first big wave of influencers. He managed to build a big profile while he was still a student! He now works at a digital agency. In today’s episode, he talks us through how important it is for him to maintain his integrity in a space...
by admin | Mar 17, 2019 | Podcasts
Influencer marketing has firmly moved out of the novelty category & into a requisite strategy for most major brands. Is there space for it in small business? Join us as Fawn Rogers, digital marketing agency owner, breaks down how she is empowering local businesses...
by admin | Mar 17, 2019 | Blog
Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don’t understand it, there is a problem. On...
