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Blog

Articles

Why are you doing influencer marketing?

Why are you doing influencer marketing?

Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...

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Podcasts

Podcast: Bradley Hall, PHD South Africa

Podcast: Bradley Hall, PHD South Africa

Another expert shares his insights of the marketing industry with us. Bradley Hall, MD at PHD South Africa, chats to us about the evolution of influencer marketing and the sports stars that influenced his clothing choices as a teen; how simple ideas are often the best...

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Podcast: Rose Choeu, Webfluential

Podcast: Rose Choeu, Webfluential

We don't always think about what goes on behind the scenes to make an influencer campaign successful. Rose Choeu, Campaign co-ordinator at Webfluential, is one of the people who works tirelessly to ensure that everything goes to plan and influencers stays on course....

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News

The Influencer Marketing Newsletter #77

What you will read about today Social Media Trends for 2022 and Beyond Why geotargeted influencer marketing changes the outreach game TikTok joins the SAMA28 family as the official entertainment partner Podcast: In conversation with Beatrix Fourie, Operational...

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The Influencer Marketing Newsletter #76

What you will read about today Sports content is thriving on TikTok Leveraging the power of nano-influencers to gain brand traction Why you should partner with Gen Z influencers Podcast: In conversation with Bradley Hall, MD at PHD South Africa Sports content is...

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The Influencer Marketing Newsletter #75

What you will read about today How word-of-mouth marketing has changed its gameplan Instagram tests new, full-screen, scrollable display of posts and Reels Influencer-led podcasts are proving popular for advertisers Podcast: In conversation with Rose Choeu; Campaign...

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