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Browse through our blog, articles, podcasts and news on influencer marketing
Blog
Instagram started hiding likes, and we like it
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no-one else will be able to and surprisingly, people aren’t too upset about it. This begs the question whether...
Do big followings mean influence?
An influencer with over 2 million followers couldn't sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic.
Why influencers don’t work for free and you shouldn’t expect them to
The myth that influencers, unless they’re macro or bigger, should work for free is still making the rounds. This might have been true when influencers first got on the scene, but it’s a ridiculous notion in this day and age. Influencers play an integral part in a...
Articles
Why are you doing influencer marketing?
Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges. In 2019, mobile marketers had to grapple with the meteoric rise of TikTok and new forms of shoppable ads and social commerce. That is expected...
Do big followings mean influence?
An influencer with over 2 million followers couldn't sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic.
Podcasts
In conversation with Hazel Chimhandamba
In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand...
In conversation with Gabbi Brondani Rego
In this episode we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode will teach you about the inner workings of influencer...
In conversation with Ramiza Abdool
In this episode we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their...
News
The Influencer Marketing newsletter #46
What you will read about today: Skinfluencers' time is now. Another lesson in following influencer marketing regulations. Influencers are becoming the largest distribution networks. Podcast: In conversation with Rupa Shah demystifying disclosure and influencer...
The Influencer Marketing Newsletter #45
What you will read about today: The hot new genres of influencers. 6 influencer marketing trends to watch this year. 3 things brands that run successful influencer campaigns have in common. Podcast: In conversation with Greg Bailie and Mike Sharman. Glam Grannies and...
The Influencer Marketing Newsletter #44
What you will read about today: Influencers boost Black Friday sales. Three-quarters of brands have upped their influencer spend despite pandemic. Four reasons why influencers are taking over the marketing industry. Podcast: In conversation with Hazel Chimhandamba,...
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