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Browse through our blog, articles, podcasts and news on influencer marketing
Blog
Instagram started hiding likes, and we like it
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no-one else will be able to and surprisingly, people aren’t too upset about it. This begs the question whether...
Do big followings mean influence?
An influencer with over 2 million followers couldn't sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic.
Why influencers don’t work for free and you shouldn’t expect them to
The myth that influencers, unless they’re macro or bigger, should work for free is still making the rounds. This might have been true when influencers first got on the scene, but it’s a ridiculous notion in this day and age. Influencers play an integral part in a...
Articles
Why are you doing influencer marketing?
Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges. In 2019, mobile marketers had to grapple with the meteoric rise of TikTok and new forms of shoppable ads and social commerce. That is expected...
Do big followings mean influence?
An influencer with over 2 million followers couldn't sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic.
Podcasts
Podcast: Beatrix Fourie, Operational Specialist at Telkom Business ZA
A seasoned all rounder in the digital marketing field shares her wealth of knowledge. Beatrix Fourie is a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales...
Podcast: Bradley Hall, PHD South Africa
Another expert shares his insights of the marketing industry with us. Bradley Hall, MD at PHD South Africa, chats to us about the evolution of influencer marketing and the sports stars that influenced his clothing choices as a teen; how simple ideas are often the best...
Podcast: Rose Choeu, Webfluential
We don't always think about what goes on behind the scenes to make an influencer campaign successful. Rose Choeu, Campaign co-ordinator at Webfluential, is one of the people who works tirelessly to ensure that everything goes to plan and influencers stays on course....
News
The Influencer Marketing Newsletter #78
What you will read about today How TikTok changed the game for small brands 7 big benefits of user generated content for ecommerce Factors that ensure the successful execution of influencer campaigns Podcast: In conversation with The Doc and The Guru How TikTok...
The Influencer Marketing Newsletter #77
What you will read about today Social Media Trends for 2022 and Beyond Why geotargeted influencer marketing changes the outreach game TikTok joins the SAMA28 family as the official entertainment partner Podcast: In conversation with Beatrix Fourie, Operational...
The Influencer Marketing Newsletter #76
What you will read about today Sports content is thriving on TikTok Leveraging the power of nano-influencers to gain brand traction Why you should partner with Gen Z influencers Podcast: In conversation with Bradley Hall, MD at PHD South Africa Sports content is...
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