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Browse through our blog, articles, podcasts and news on influencer marketing

Blog

Articles

Why are you doing influencer marketing?

Why are you doing influencer marketing?

Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...

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Podcasts

In conversation with Deshnie Govender

In conversation with Deshnie Govender

In this episode we chat to Deshnie Govender, award winning digital marketer, about influencer measurement and metrics, recruitment and the importance of collaboration in the industry. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she...

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In conversation with Jarred Trembath

In conversation with Jarred Trembath

In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy! Jarred is a Digital...

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News

The Influencer Marketing Newsletter #40

What you will read about today: Influencer marketing has motivated 51% of consumers to make a purchase. The importance of an influencer marketing data platform. Adapting to the demands of Gen Z consumers. Podcast: In conversation with Jarred Trembath If you’re a...

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The Influencer Marketing Newsletter #39

What you will read about today: What Vans can teach us about influencer marketing. Is this the time for B2B influencer marketing to shine? How social media marketing and influencer marketing are taking taking over the market place. Podcast: catch-up on the...

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The influencer marketing newsletter #38

What you will read about today: Instagram looks at new way to encourage users to use Reels. Are influencers the new Editors in Chief? Influencer marketing bounces back strongly as pandemic lingers. Podcast: Castle Lager's latest campaign and why the brand has such a...

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