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Browse through our blog, articles, podcasts and news on influencer marketing
Blog
Instagram started hiding likes, and we like it
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no-one else will be able to and surprisingly, people aren’t too upset about it. This begs the question whether...
Do big followings mean influence?
An influencer with over 2 million followers couldn't sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic.
Why influencers don’t work for free and you shouldn’t expect them to
The myth that influencers, unless they’re macro or bigger, should work for free is still making the rounds. This might have been true when influencers first got on the scene, but it’s a ridiculous notion in this day and age. Influencers play an integral part in a...
Articles
Why are you doing influencer marketing?
Did you know that 55% of New Years' resolutions include working out more? Here’s a scenario for you: it’s January. You’ve made it your resolution to work out more. You go to the gym. You take it one step further. You get in touch with a personal trainer. Here's what...
5 trends that will move mobile marketing in 2020
2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges. In 2019, mobile marketers had to grapple with the meteoric rise of TikTok and new forms of shoppable ads and social commerce. That is expected...
Do big followings mean influence?
An influencer with over 2 million followers couldn't sell 36 t-shirts, why? Our founder and chief strategist discussed just that on Maggs on Media. Watch the clip and let us know your views on this topic.
Podcasts
In conversation with Deshnie Govender
In this episode we chat to Deshnie Govender, award winning digital marketer, about influencer measurement and metrics, recruitment and the importance of collaboration in the industry. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she...
In conversation with Jarred Trembath
In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy! Jarred is a Digital...
The Castle campaign, why the brand has a big loyal fan base and how to plan a successful campaign
In this episode we are in conversation with Sphe Vundla who is the marketing manager for Castle Lager and Castle Free. He shares his journey into marketing and influencer marketing with us. We also chat about his latest campaign, why Castle has such a big, loyal fan...
News
The Influencer Marketing Newsletter #44
What you will read about today: Influencers boost Black Friday sales. Three-quarters of brands have upped their influencer spend despite pandemic. Four reasons why influencers are taking over the marketing industry. Podcast: In conversation with Hazel Chimhandamba,...
The Influencer Marketing Newsletter #43
What you will read about today: Retailers are pushing their employees to become TikTok influencers. Casinos warms to influencer marketing. ARB requires adverts and commercials to follow COVID-19 regulations. Podcast: In conversation with Gabi Brondani Rego, co-founder...
The Influencer Marketing Newsletter #42
What you will read about today: TikTok partners with Webfluential for first African influencer marketing play. How Instagram has evolved over the last decade. How creativity and credibility are driving influencer marketing forward. Podcast: In conversation with Ramiza...
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