The Influencer Marketing Newsletter #63

What you will read about today Influencer marketing is a tangible driver of brand performance McCafé works with different tiers of influencers for social campaign with gamification twist 12 Benefits of influencer marketing Podcast: In conversation with Ryan Allandale...

The Influencer Marketing Newsletter #62

What you will read about today TikTok partners with Shopify. Twitter’s new roadmap. Instagram’s improved search could help close the gap with TikTok. Podcast: In conversation with David Shields, Digital Lead at Wavemaker. TikTok partners with Shopify The...

The Influencer Marketing Newsletter #61

What you will read about today An Instagram star sends stock soaring. How micro and nano influencers shape ‘discovery’ purchases. TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data. Podcast: In conversation...

The Influencer Marketing Newsletter #60

What you will read about today A brewery is generating user generated content by paying micro influencers to drink its beer and posting it to social media. Why influencer marketing thrived in the pandemic. Instagram is retiring the swipe up. Podcast: In conversation...

The Influencer Marketing Newsletter #59

What you will read about today TikTok experiments with Stories. Tourism Ireland spent almost €50,000 on Assassin’s Creed marketing campaign. Influencer marketing is cutting through the content shock of a digital age. Podcast: In conversation with Petra Liu,...
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