• Social Media Trends for 2022 and Beyond
  • Why geotargeted influencer marketing changes the outreach game
  • TikTok joins the SAMA28 family as the official entertainment partner
  • Podcast: In conversation with Beatrix Fourie, Operational Specialist at Telkom Business ZA

Social Media Trends for 2022 and Beyond

It’s difficult to keep up with the fast-moving pace of social media trends. It seems that new ones emerge all the time. This article looks at 17 trends not just for this year, but some that are likely to stick around for a while. TikTok is one of the biggest platforms that will keep expanding; smaller networks like those of nano influencers will become more and more valuable to brands; and of course, social commerce will continue to grow in popularity.

Read the full article here.

Why geotargeted influencer marketing changes the outreach game

It’s no secret that influencer marketing works because of the relatable and relevant content created by real people who are trusted by their audiences and communities. Personalisation plays a huge role in this as every brief will be interpreted differently by every influencer, adding in their own thoughts or experiences. When a campaign is geared towards specific communities living in certain areas, geotargeting tools come in handy. Using this in collaboration with local influencers in the area, ensures that a brand’s content is consumed by the right people at the right time…driving personalisation even further.

Read the full article here.

TikTok joins the SAMA28 family as the official entertainment partner

TikTok announced its partnership with the 28th edition of the South African Music Awards to bring music fans an experience like no other for this year. The music awards show have also launched their TikTok account @thesamas_ which will no doubt keep fans and supporters updated with content relating to nominations, teaser content leading up to the awards evening; as well as all the news on the night. Yet again proving that it’s important for brands and movements to be visible where its audiences lie and lean into new ways of reaching their fans.

Read the full announcement here.

Podcast: In conversation with Beatrix Fourie

In this episode we’re in conversation with Beatrix Fourie. At the time of recording, she was Operational Specialist at Telkom Business ZA.

She describes herself as a result focused Digital Marketing ops specialist with an understanding of the digital ecosystem (owned, earned and paid). She has a proven ability to drive sales through quality lead generation, customer retention, increase brand awareness, improvement on brand engagement and increase positive sentiment on social media and other online platforms.

We chat about using influencers not only to influence audiences, but also to gain insight and refine product offerings, how she uses nano influencers to drive education; her strategy behind deciding which influencers to use on campaigns; and how nano influencers garnered 3.9 million views on a campaign!

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Listen to or watch more episodes here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:

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