• The eco-fashion label TIJN looks to conquer fast-fashion through influencer marketing
  • Influencer marketing surges 42% in 2021
  • What does the future look like for short-form video content?
  • Podcast: In conversation with Ntsika Msuthu, Manager: Sponsorship, PR and Brand Engagement at MultiChoice

The eco-fashion label TIJN looks to conquer fast-fashion through influencer marketing

Sustainable fashion brands struggle to be noticed in a sea of fast fashion brands online and on social media. TIJN has changed all that with a strategic approach to its influencer marketing. The eco-fashion accessory brand found a way to reach the consciousness of Gen Z and the pragmatism of Millennials through working with specific influencers across the world who operate in various artistic industries.

Find out more about how they do this here.

Influencer marketing surges 42% in 2021

We saw influencer marketing spend climb in 2020 during the first months of the pandemic and it hasn’t slowed down. Brands all over the globe are seeing the benefits of the marketing channel and are paying more attention to it. In fact, influencer marketing spend grew 42% to $13.8 billion in 2021 from $9.7 billion in 2020. A recent study shows that Instagram came out tops as the most used platform for brand campaigns with TikTok coming in second and YouTube third.

This article discusses it in more detail.

What does the future look like for short-form video content?

It’s an undeniable fact that TikTok is the leader in short-form video content. The platform made a couple of changes over the last year, one being adding 3-minute videos. This addition has a lot of people scratching their heads because it doesn’t make much sense at a glance; whereas others are excited to create or consume longer-form video content.

This article takes a closer look at it.

Podcast: In conversation with Ntsika Msuthu

In this episode we’re in conversation with Ntsika Msuthu, the sponsorship, PR and Brand engagement manager at MultiChoice. He is a seasoned communications and sponsorship professional with over 15 years of experience in crisis management, media liaison, sponsorship, and campaign management, reputation management, and communications strategy development.

Grab a coffee and listen as we discuss:

    • How DStv had to change tact when lockdown hit right after it took over the Premier Soccer League and had no access to on the ground activations
    • The brand’s first experience of leading with influencers on a marketing campaign
    • Why sparking authentic conversations on campaigns are important
    • How using South African soccer fans was a big part of the Babize Bonke campaign

Listen more episodes here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

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