• 20 surprising influencer marketing statistics
  • Employee branding: employee social media for brand amplification
  • Instagram adds more tools
  • Podcast: A debate about the influencer partnership disclosure rules in South Africa

20 surprising influencer marketing

Influencer marketing is part of the marketing mix, whether brands want it to be or not. The latest statistics show that 86% of women use social media for purchase advice; overall 82% of people trust social media platforms to guide them on purchasing decisions. In addition to that, 49% of consumers depend on influencer recommendations.

Read the full article here.

Employee branding: employee social media for brand amplification

One of the biggest trends that’s been building in influencer marketing over the last couple of years is employee advocacy. It’s one of the most effective ways to position your brand as thought leaders and experts in your sectors.

Read the full article here.

Instagram adds more tools

Instagram keeps evolving and giving brands and influencers more tools to reach audiences, monetise their work and to more easily shop for products. The most exciting news, however, is that we are now able to boost Reels and target relevant audiences with branded content.

Read full article here.

Podcast: A debate about the influencer partnership disclosure rules in South Africa

In this episode, we’re in conversation with Gail Schimmel, CEO of the Advertising Regulatory Board; Talya Goldberg, freelance creative director and social media strategist; and Thulane Hadebe, public relations and marketing agency owner and Instagram influencer. We have a healthy debate about a topic that’s often controversial…the rules behind influencers disclosing brand partnerships. We agreed and disagreed and had a good couple of laughs in between.

Grab a coffee and listen as we discuss:

    • Why these rules came into being and are they necessary
    • The confusion of the different hashtags that needs to be used and how the ARB is relooking these
    • What it means for brands and influencers if they don’t disclose brand relationships

Listen more episodes here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

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