• Influencer marketing is cutting through the content shock of a digital age
  • Leveraging influencers to drive growth: insight from Managing Director Of Deloitte Digital
  • How influencers are serving to cities appeal to distant employees
  • Podcast: In conversation with Ryan Silberman

Influencer marketing is cutting through the content shock of a digital age

The increase of social media users also came with a barrage of digital advertising. People are tired and fatigued by brands pushing products at them 24hours a day. This has a positive impact on influencer marketing though as people trust their peers and those who they deem be experts in topics that interest them. Brands are more and more putting their budgets to influencers, who fit their products, to talk about and recommend these in relatable and authentic ways.

Read the full article here.

Leveraging influencers to drive growth: insight from Managing Director Of Deloitte Digital

Kenny Gold, Deloitte Digital’s Managing Director of Social, Content, and Influencer, gives insight into how to use influencer marketing in effective and impactful ways. “The right talent is so much more than just a follower count. They are unique, diverse content creators with an ear for what their community is looking to consume. It’s important for brands to develop a more personal relationship with talent, versus a transactional, inauthentic connection – this carries over to the consumer connection,” commented Gold.

Read the full article here.

How influencers are serving to cities appeal to distant employees

The pandemic changed many parts of our lives and the way we work was not excluded. Working from home or remotely from anywhere has become more mainstream and with this a lot of people are moving to places that they would rather live, not bound by the address of a physical office.

Cities across the world are running campaigns to attract remote workers and influencers are being used extensively to showcase the sights, sounds and the lifestyle people can expect.

Read the full article here.

Podcast: In conversation with Ryan Silberman

In this episode, we’re in conversation with Ryan Silberman, an Industrial Engineer and 2014 Jewish Entrepreneur of the year. He successfully co-founded, built and exited ad-tech company Popimedia – Facebook’s only Marketing Partner in Africa. And is currently the CEO of Webfluential – an Influencer Marketing platform reaching over 2-billion people.

Grab a coffee and listen as we discuss:

    • Where South Africa fits into the global influencer marketing landscape
    • New tech and AI tools and how it assist with creating more effective influencer campaigns
    • The David Guetta and Mum champagne collaboration we weren’t even aware of

Listen more episodes here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

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