• Influencer marketing is a tangible driver of brand performance
  • McCafé works with different tiers of influencers for social campaign with gamification twist
  • 12 Benefits of influencer marketing
  • Podcast: In conversation with Ryan Allandale

Influencer marketing is a tangible driver of brand performance

“Influencer marketing is more than a mere PR tactic and can be used to drive real return on ad spend. The advent of influencer marketing has made the spend rationale conversation easier for marketers and their ability to show impact on the top line.” In this article, Albert Makoeng discusses his experience of working with nano influencers and their effectiveness on brand campaigns.

Read the article here.

McCafé works with different tiers of influencers for social campaign with gamification twist

McCafe Hong Kong often works with celebrities and macro influencers and did so again to promote a new beverages. The celebrity was barista for a day and audiences flocked to place their order with him. Not only did they get to see the celebrity and try McCafe’s new beverages, there were also prizes up for grabs. For the first time, the fast food restaurant also worked with other tiered influencers on this campaign which enabled it to better leverage the strength of each type of influencers to achieve their marketing goals.

Read the full article here.

12 Benefits of influencer marketing

Influencer marketing has been around for a while now and keeps evolving. New strategies emerge, new features on social media platforms give way to exciting ways of engaging with influencers and, of course, new platforms spring up all the time. It’s important to keep updated with trends and know how influencer marketing can benefit your brand.

Read the full article here.

Podcast: In conversation with Ryan Allandale

In this episode, we’re in conversation with Ryan Annandale who describes himself as a creative and strategic leader in marketing, franchising and brand management. At the time of recording this podcast episode, Ryan was the franchise development manager at Battery Centre. His role was to develop new standards, operations, procedures, marketing strategies and other internal operations for the battery brand.

Grab a coffee and listen as we discuss:

  • Using nano influencers for ensure your brand stays top of mind with your future customers
  • The role influencers play in reaching big audiences and communities
  • Driving brand recall using nano influencers

Listen more episodes here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

Follow us on Twitter and LinkedIn 

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