• An Instagram star sends stock soaring.
  • How micro and nano influencers shape ‘discovery’ purchases.
  • TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data.
  • Podcast: In conversation with Johann van Zyl, Director at Nfinity Media.

An Instagram star sends stock soaring

The Safilo Group saw shares soar as much as 14% after top fashion and Instagram influencer Chiara Ferragni signed a deal with the Italian company. Long gone are the days where traditional celebrities hold the monopoly on brand love and sales, but these days its the influencers. It’s not the first time Ferragni caused a rise in stock prices.

Read the full story here.

How micro and nano influencers shape ‘discovery’ purchases

The world is seeing a shift from intent-driven research, which is mainly on search engines like Google, to discovery, which we see happening on social media platforms. It’s the reason why platforms like Instagram, Etsy and Pinterest are growing bigger each day. Scrolling through beautiful images with little to no text input on your mobile phone is key to discovery, and it’s the reason why many consumers are finding exciting new brands to connect with. They want to be exposed to new brands and products through their social media platforms. And more often than not, they’re doing so through the people whom they follow and engage with.

Read the full story here.

TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data

The short-form video platform is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the app’s in-house influencer marketing platform. The new API allows partnered marketing companies to access TikTok’s first-party data about audience demographics, growth trends, best-performing videos and real-time campaign reporting (e.g. views, likes, shares, comments, engagement, etc.) for the first time.

Read full story here.

Podcast: In conversation with Johann van Zyl, Director at Nfinity Media

In this episode, we’re in conversation with Johann van Zyl, a director at the Nfinity Influencer Division. Before getting involved in the influencer marketing industry, Johann spent 15 years in Brand Marketing as Head of Marketing for Prestige Brands as well as Head of Trade Marketing at Pernod Ricard South Africa.

Grab a coffee and listen as we discuss:

• The ever growing need for relatable, relevant and real content.
• The changed role of celebrities in influencer marketing.
• How the addition of performance media can scale user generated content and other key results for brands.

Listen to other episodes here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

Follow us on Twitter and LinkedIn 

 

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