• TikTok experiments with Stories.
  • Tourism Ireland spent almost €50,000 on Assassin’s Creed marketing campaign.
  • Influencer marketing is cutting through the content shock of a digital age.
  • Podcast: In conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising.

TikTok experiments with Stories

The short-form video app is following in other social media platforms by experimenting with Stories. Sticking to the tried and tested formula, these stories will disappear in 24-hours. This feature has proved to be popular and encourage more users to share on the platform as the stories do not stick around for more than a day. Will Stories work for TikTok or will it be as fleeting as Twitter’s attempt?

Read the full article here.

Tourism Ireland spent almost €50,000 on Assassin’s Creed marketing campaign

Assassin’s Creed is releasing a new instalment and Tourism Ireland is investing in the launch in a big way. In the new series, gamers travel virtually to Irish destinations like the Giant’s Causeway, Benbullen and the Hill of Tara. Tourism Ireland collaborated with gaming streamers on Twitch, inserting videos of these locations. The aim was to spike the curiosity of gamers about the locations featuring in the game and inspire them to travel and explore them in real life.

Read the full article here.

Influencer marketing is cutting through the content shock of a digital age

The world saw a big shift in the digital economy during the pandemic and with this we also a spike in social media usage and naturally an increase in influencer marketing. It’s a new world, and brands are making the most of it. Influencer marketing was worth $1.5 billion in 2015. It was dominated by macro-influencers and celebrities with enormous followings. We expect the market to grow to $20 billion within the next few years, and it will be dominated by nano-influencers.

Read the full article here.

Podcast: In conversation with Petra Liu

In this episode, we’re in conversation with Petra Liu, Founder and Managing Director at Wetpaint Advertising. We chat about the South African Lottery campaign that aimed at spreading hope during the aftermath of the looting.

Grab a coffee and listen as we discuss:

    • How COVID is changing the advertising industry.
    • Doing work that cuts through negativity and spread positivity and hope.
    • The importance of selecting the correct media not just popular media.

Listen to the episode here

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

Follow us on Twitter and LinkedIn 

Share this post on social media...
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Share on Facebook
Facebook
nfluentialsaLogo

Subscribe and receive the South African Social Media Behavioural Change During COVID-19 lockdown survey results

 

The digital survey provides insights for brands into the South African consumers' change in social media behaviour since the lockdown. 

You have Successfully Subscribed!