• Twitter tests shopping in e-commerce move.
  • TikTok partners with British and Irish Lions tour to SA.
  • 6 marketing trends to prepare for in 2022.
  • Podcast: In conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service.

Twitter tests shopping in e-commerce move

Twitter started testing a feature allowing businesses sell goods from their profile pages in a bid to get in on the big shift to e-commerce. The social media platform is following the likes of Instagram, Facebook and Pinterest by offering brands to sell straight to customers on the app. It is said that Twitter has been thinking about this for the last 5 years. Only time will tell if the testing phase will produce favourable results and whether the new feature will be rolled it across the globe.

Read the full article here.

TikTok partners with British and Irish Lions tour to SA

This year, rugby fans aren’t able to get together like they used to and to keep the spirit going and build momentum. To unite passionate Bokke supporters and show the team support without being in the stands, TikTok announced that rugby fans can use the platform to show their support for the team using the #StrongerTogether tag.

As part of the partnership, TikTok is hosting a series of Live’s with the British & Irish Lions to take fans behind the scenes and bring everyone closer to the action. TikTok will also be giving fans the inside look at life on tour – from pre and post-match takeovers, interviews with the players, and an exclusive look at the team’s training sessions.

Read the full article here.

6 marketing trends to prepare for in 2022

The only constant is change and we’ve seen it in spades over the last year. Marketing saw many changes too and like everything else, some of these changes will probably be here to stay. The 6 trends set to be prevalent in 2022 include: hybrid events, content alignment being more important than ever before, marketing companies taking more ownership of the brands that they represent, engaging nonprofits will be a big part of marketing plans, A.I. will make influencer marketing easier and more results-driven; and marketers will find alternatives to third-party cookies.

Read the full article here for an in-depth look at these trends.

Podcast: In conversation with Michelle Vermeulen, Western Cape Blood Service

In this episode, we’re in conversation with Michelle Vermeulen, Head of Marketing and Public Relations at Western Cape Blood Service (WCBS) about using influencers to educate and inform the public about blood donations. Michelle is an experienced marketer having worked on ATL and BTL campaigns as well as in eventing. She joined WCBS in 2015 in the Marketing department and moved into the position of Head of Marketing and PR at the end of 2019.

Grab a coffee and listen as we discuss:
• The effectiveness of using influencers to engage with the public on behalf of a brand.
• Using influencers to educate and inform the public.
• The benefits of using influencer specialists to implement campaigns.

Listen to more episodes here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

Follow us on Twitter and LinkedIn 

 

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