- How storytelling is helping brands sell more products.
- Why you’ll buy a car on social media in the next 5 years.
- How #filterdrop is changing social media.
- Podcast: In conversation with Dan Brocklebank about using data in influencer marketing.
How storytelling is helping brands sell more products
Storytelling is the bedrock of being human, it connects us with others and find common ground. It is also important for brands to connect with their target markets, which leads to brand loyalty and brand love. Storytelling is integral to forging relationships with customers. A study by advertising agency Hill Holiday showed that people are more likely to not only buy, but also pay more for products that have stories attached to them. Influencers play a big part in telling brand and product stories and create a connection between brands and customers.
Read the story here.
Why you’ll buy a car on social media in the next 5 years
It sounds crazy, but it isn’t. Currently social media is the shortest path from inspiration to purchase, so it makes complete sense. Combined with rapid tech advancements and pandemic-induced changes in consumer behaviour, we’ll be buying most things on social media, by 2025, even cars.
Influencers are becoming increasingly important promoting products to target markets and driving audiences to online and brick-and-mortar stores. The reason for their success is that their audiences aka communities already trust their recommendations and are more likely to make a purchase than on a recommendation from a brand itself.
Read the article here.
How #filterdrop is changing social media
There’s nothing new to using filters on social media. The problem comes when these filters are used by beauty influencers when promoting beauty products and create false expectations to audiences. The Advertising Standards Authority (ASA) in the UK made several rulings against influencer campaigns that did just that. They have now asserted that UK influencers must clearly state when they use filters when promoting beauty products. This is a positive change in the social media landscape towards being more authentic, real, honest and transparent in influencer campaigns.
Read the article here.
Podcast: In conversation with Dan Brocklebank
In this episode we’re in conversation with Dan Brocklebank, who is the Lead Social Media Analyst at Wunderman Thompson. He’s worked on some of Africa’s biggest brands and currently works on one of the leading banks.
Grab a coffee and listen as we discuss:
- The importance of using data to create impactful and effective influencer campaigns.
- Using data to find your brand’s organic advocates on social media.
- How data can help your brand find the perfect influencers for your campaigns and tell you what platforms, content formats and messaging should be used.
- The shift in media consumption by the public over the pandemic and why brands need to pay attention.
We are Nfluential…
Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.
Get in touch:
+2772 412 4749