• Influencers boost Black Friday sales.
• Three-quarters of brands have upped their influencer spend despite pandemic.
• Four reasons why influencers are taking over the marketing industry.
• Podcast: In conversation with Hazel Chimhandamba, Executive Head: Marketing at Cell.

Influencers boost Black Friday sales

2020 meant that more people moved to shopping online and that includes Black Friday sales. This article looks at 3 brand campaigns with strategic influencer partnerships that helped them stand out amongst the clutter.

Three-quarters of brands have upped their influencer spend despite pandemic

73% of marketers have allocated more resources to influencer marketing this year, with spending most pronounced in the retail, legal and manufacturing sectors according to a new report from influencer marketing agency Takumi. Over August, 3500 consumers, marketers and influencers were quizzed for the survey, which found that marketers are proving surprisingly upbeat amid the economic headwinds of Covid-19.

Read the full article here.

Four reasons why influencers are taking over the marketing industry

In particular the smaller, aka micro and nano influencers. Truth is, these influencers are seen as more trustworthy, credible and authentic. This article includes additional interesting reasons for this.

Read the article here.

Podcast: In conversation with Hazel Chimhandamba, Executive Head: Marketing at Cell

In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and the rest of the African continent.

Listen here.