• TikTok partners with Webfluential for first African influencer marketing play.
• How Instagram has evolved over the last decade.
• How creativity and credibility are driving influencer marketing forward.
• Podcast: In conversation with Ramiza Abdool.

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TikTok partners with Webfluential for first African influencer marketing play

Last week, TikTok announced that global influencer marketing platform – Webfluential.com – has been engaged as its first authorised Brand x Creator partner in Africa. Both brands and agencies across the continent are now able to collaborate with TikTok creators at a commercial level, based on the reach, resonance and relevance of these influencers.

Read here for more detail.

How Instagram has evolved over the last decade

The social media app launched in 2010 started out as a simple image sharing platform and has grown into one of the most popular in the world. Today it’s not only image sharing, but added video sharing capabilities, Stories, IGTV and Reels to its offering.

Read here for more about how the app evolved over the last 10 years.

How creativity and credibility are driving influencer marketing forward

Influencer marketing is more important than ever in 2020. With brands needing to stretch budgets further due to budget cuts and at the same time establish credibility and relationships with their consumers, influencer marketing is the perfect solution. Not only do they keep production costs down, they also already have established credibility and relationships with target markets.

Read more here.

Podcast: In conversation with Ramiza Abdool

In this episode we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses. Please remember to subscribe to the podcast and share.

Listen here.