What you will read about today:

• Virgin Holidays increased their online bookings by 260% through using user generated content.
• The rise of Gen Z in influencer marketing.
• Improving you influencer marketing strategy with authenticity.
• Podcast: content, influencer marketing ROI and how digital and traditional media should work together.

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Virgin Holidays increased online bookings 260%

Influencer marketing works for a couple of reasons, one of them being that brands use influencers who already love their products to tell their friends and family about it aka word of mouth. User generated content (UCG) falls firmly into this category. Virgin Holidays understood the power in this when they showcased content from their customers vacationing around the world in their #SeizeTheHoliday campaign.

Read about how that increased their bookings by 260%.

The rise of Gen Z in influencer marketing

The next generation with spending power and influence is all grown up and marketers need to pay attention. Gen Z has never lived in a world devoid of social media and the internet; and has a strong connection to the online world. They are disrupting the way we do things and knows exactly what they want.

Read more about it here.

Improving your influencer marketing strategy with authenticity

Authenticity is the key to any influencer marketing campaign working, but it’s not always easy to figure out how to accomplish it. In this article RuthAnne Berry explores this topic with regards to the gaming world.

Read the full article here.

Podcast: In conversation with Wandisile Nkabinde

In this episode we chat to Wandi, Head of Media & Digital Marketing SA at Multi-choice, about content, influencer marketing ROI, how traditional and digital media should work together and why it’s important to give campaigns the best environment to thrive.

Listen here.

We are Nfluential…

Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.

Get in touch:
anne@nfluential.co.za
+2772 412 4749

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