What you will read about today:
- Influencers vs advertising: how has consumer mindset changed the way we buy.
- How social media influencer marketing converts target audiences into sales.
- The impact of artificial intelligence on influencer marketing.
- Podcast: Baby Soft Supreme Quilts campaign – success or failure?
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Influencers vs advertising: how has consumer mindset changed the way we buy
We are bombarded with advertisements everywhere we go and on every screen we spend time on, and because of that consumers have also become blind to it, willfully ignoring it. Consumers want to feel part of communities and that is one of the big things that drive their buying behaviour, and influencers, filled with personality and creativity, is a great sales tool for brands to utilise.
Read the article here.
How social media influencer marketing converts target audiences into sales
Statistics show that people trust the recommendations of an influencer they follow more than any other form of advertising. In fact, 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions, and 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Why? Consumers want to hear from other consumers. This is largely due to their trustworthiness, their relatability and the fact that their followers value their opinion more highly than a celebrity or brand.
Read the article here.
The impact of artificial intelligence on influencer marketing
In its early days, when Instagram was new, influencer marketing was a lawless, wild west environment – the least data-driven part of the digital marketing industry. Clients were eager to benefit from the adulation that influencers can inspire, but they had no way to measure the return on their investment, and unscrupulous influencers were buying fake followers by the thousand. But analytics are taking over, even here. Clients want to know what they are getting for their money, and consumers want to know when they are receiving sponsored messages. Analytics are critical in understanding the level of engagement between influencers and their followers. And regulators have corralled influencers into using hashtags to indicate when a post has been paid for.
Read full article here.
Podcast: Baby Soft Supreme Quilts campaign – success or failure?
This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure? Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that.
We are Nfluential…
Nfluential is an influencer marketing strategy boutique agency that focuses on creating ‘road maps’ for influencer campaigns. If you don’t know what success looks like for your campaign, how would you know you achieved it? We also offer education sessions on the industry.
Get in touch:
+2772 412 4749