Owner of Kwaito Koeksister and Survivor SA castaway, Santoni Engelbrecht, talks to us about building her online store’s brand and becoming the accidental face of it. We discuss the importance of knowing what content your audience enjoy and responds to; being brave enough to try new things; the importance of forging relationships with your customers; and the impact and performance of influencer marketing vs traditional marketing.

Listen to more episodes with other marketers and experts here.

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