We don’t always think about what goes on behind the scenes to make an influencer campaign successful. Rose Choeu, Campaign co-ordinator at Webfluential, is one of the people who works tirelessly to ensure that everything goes to plan and influencers stays on course. We discuss this, the importance of in person relationships with influencers being just as important as great tech; and how a big database of vetted influencers brings peace of mind to brands and influencers.

Listen to more episodes with other marketers and experts here.

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