MultiChoice Sponsorship, PR and Brand engagement manager, Ntsika Msuthu, has over 15 years experience in various communication roles. We chat about DStv’s takeover of the Premier Soccer League right before lockdown hit in 2020, and how they had to change strategy; the brand’s first experience with influencer marketing; and how South African soccer fans played a huge part of the brand’s Babize Bonke campaign.

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