We have another interesting guest on the podcast. In this episode, we’re in conversation with Leon van Vuuren, an optompreneur (an entrepreneurial optometrist) and founder of Optique. He’s knowledge of Digital Marketing that he gained from studying the subject at UCT, combined with his MBA for executive development partnered with being an optometrist and an entrepreneur led him to open his own optometrist outlets.

We discuss how simplifying the optometry market is a gamechanger for customers, seeing things from a customer’s point of view can assist defining your marketing strategy; and the power of both celebrity and nano influencers in Optique’s influencer marketing campaigns.

Listen to more episodes with other marketers and experts here.

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