The Influencer Marketing Newsletter #44

What you will read about today: Influencers boost Black Friday sales. Three-quarters of brands have upped their influencer spend despite pandemic. Four reasons why influencers are taking over the marketing industry. Podcast: In conversation with Hazel Chimhandamba,...

The Influencer Marketing Newsletter #43

What you will read about today: Retailers are pushing their employees to become TikTok influencers. Casinos warms to influencer marketing. ARB requires adverts and commercials to follow COVID-19 regulations. Podcast: In conversation with Gabi Brondani Rego, co-founder...

The Influencer Marketing Newsletter #42

What you will read about today: TikTok partners with Webfluential for first African influencer marketing play. How Instagram has evolved over the last decade. How creativity and credibility are driving influencer marketing forward. Podcast: In conversation with Ramiza...

The Influencer Marketing Newsletter #41

What you will read about today: 1-in-4 consumers turn to influencers for news before journalists. The 7 lessons Ryan Reynolds teaches us about marketing. Regulations drive safer eco-systems for influencer marketing. Podcast: In conversation with Deshnie Govender. If...

The Influencer Marketing Newsletter #40

What you will read about today: Influencer marketing has motivated 51% of consumers to make a purchase. The importance of an influencer marketing data platform. Adapting to the demands of Gen Z consumers. Podcast: In conversation with Jarred Trembath If you’re a...

The Influencer Marketing Newsletter #39

What you will read about today: What Vans can teach us about influencer marketing. Is this the time for B2B influencer marketing to shine? How social media marketing and influencer marketing are taking taking over the market place. Podcast: catch-up on the...

The influencer marketing newsletter #38

What you will read about today: Instagram looks at new way to encourage users to use Reels. Are influencers the new Editors in Chief? Influencer marketing bounces back strongly as pandemic lingers. Podcast: Castle Lager's latest campaign and why the brand has such a...

The influencer marketing newsletter #37

What you will read about today: TikTok launches website and Twitter account to address misinformation. Content strategy and influencer marketing will change how things work. How brands are connecting with consumers in lockdown. Podcast: employee influencing in the...

The influencer marketing newsletter #36

What you will read about today: TikTok launches #Love2Learn campaign with UNICEF SA to encourage creative learning online. 94% of PR pros are not skilled in influencer marketing. Four things that marketers need to know about Reels, Instagram's answer to TikTok....

The influencer marketing newsletter #35

What you will read about today: Virgin Holidays increased their online bookings by 260% through using user generated content. The rise of Gen Z in influencer marketing. Improving you influencer marketing strategy with authenticity. Podcast: content, influencer...

News

The influencer marketing newsletter #34

What you will read about today: Why influencers are a big deal right now. The impact of influencer marketing on consumers. The story of the selfie and how it's impacted marketing. Podcast: The importance of authentic influencers for your campaigns and using your...

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The influencer marketing newsletter #33

What you will read about today: Influencers vs advertising: how has consumer mindset changed the way we buy. How social media influencer marketing converts target audiences into sales. The impact of artificial intelligence on influencer marketing. Podcast: Baby Soft...

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The influencer marketing newsletter #32

What you will read about today: Alibaba to recruit international influencers to increase global sales. Peer-to-peer is the next wave of influencer marketing. How influencers can help brands stay connected with consumers. Podcast: in conversation with Misha Levin about...

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The influencer marketing newsletter #31

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: 3 key trends that will shape influencer marketing post COVID-19 Influencer marketing spend on YouTube this year Influencer marketing recognised as...

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The influencer marketing newsletter #30

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Influencer marketing is entering its golden age. 6 essential influencer marketing truths every e-commerce brand should know. Coronavirus and...

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The influencer marketing newsletter #29

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Doctors are the new social media influencers. Influencers get more 'real' during the pandemic. Schick uses influencers in TV commercials. Some...

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The influencer marketing newsletter #28

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: How South African's social media behaviour has changed since the lockdown. What the 'fun theory' is and how it can transform influencer marketing....

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The influencer marketing newsletter #27

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: The hotel industry is finally considering stepping into the digital light. How Lyft balances meaningful campaigns with passionate, authentic...

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The influencer marketing newsletter #26

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: The effects of Coronavirus on influencers How the Coronavirus is shaping the influencer marketing industry A podcast episode with B2B influencer...

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The influencer marketing newsletter #25

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Instagram gives marketers the option of turning influencer content into ads - boosting influencer marketing results. Influencer marketing might be...

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