The Influencer Marketing Newsletter #66

What you will read about today When content and commerce collide Understanding different types of influencers for brands The niche effect: How non-traditional brands are are connecting with avid fans on TikTok Podcast: In conversation with Leon van Vuuren about...

The Influencer Marketing Newsletter #65

What you will read about today 20 surprising influencer marketing statistics Employee branding: employee social media for brand amplification Instagram adds more tools Podcast: A debate about the influencer partnership disclosure rules in South Africa 20 surprising...

The Influencer Marketing Newsletter #64

What you will read about today Influencer marketing is cutting through the content shock of a digital age Leveraging influencers to drive growth: insight from Managing Director Of Deloitte Digital How influencers are serving to cities appeal to distant employees...

The Influencer Marketing Newsletter #63

What you will read about today Influencer marketing is a tangible driver of brand performance McCafé works with different tiers of influencers for social campaign with gamification twist 12 Benefits of influencer marketing Podcast: In conversation with Ryan Allandale...

The Influencer Marketing Newsletter #62

What you will read about today TikTok partners with Shopify. Twitter's new roadmap. Instagram’s improved search could help close the gap with TikTok. Podcast: In conversation with David Shields, Digital Lead at Wavemaker. TikTok partners with Shopify The short-form...

The Influencer Marketing Newsletter #61

What you will read about today An Instagram star sends stock soaring. How micro and nano influencers shape 'discovery' purchases. TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data. Podcast: In conversation with Johann...

The Influencer Marketing Newsletter #60

What you will read about today A brewery is generating user generated content by paying micro influencers to drink its beer and posting it to social media. Why influencer marketing thrived in the pandemic. Instagram is retiring the swipe up. Podcast: In conversation...

The Influencer Marketing Newsletter #59

What you will read about today TikTok experiments with Stories. Tourism Ireland spent almost €50,000 on Assassin's Creed marketing campaign. Influencer marketing is cutting through the content shock of a digital age. Podcast: In conversation with Petra Liu, Founder...

The Influencer Marketing Newsletter #58

What you will read about today Twitter tests shopping in e-commerce move. TikTok partners with British and Irish Lions tour to SA. 6 marketing trends to prepare for in 2022. Podcast: In conversation with Michelle Vermeulen, Head of Marketing and Public Relations at...

The Influencer Marketing Newsletter #57

What you will read about today: 7 ways to harness the power of brand ambassadors. Top tips for maximizing influencer impact with paid ads. Do influencers have an influence over online buying behaviour? Podcast: In conversation with Kriya Gangiah, Radio and TV...

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The Influencer Marketing Newsletter #56

What you will read about today: 4 trends shaping influencer marketing. Why Webex is betting on influencer marketing. What Cannes tells us about the future of social and influencers. Podcast: In conversation with Michelle Jooste, Digital Marketing Manager and Product...

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The Influencer Marketing Newsletter #55

What you will read about today: Instagram adds affiliate and shop features for creators. Champion Petfoods increasing brand awareness through influencer partnerships. The ‘green influencers’ targeting the TikTok generation. Podcast: In conversation with Rea Averill,...

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The Influencer Marketing Newsletter #54

What you will read about today: Why L’Oréal is looking to TikTok for a commerce boost. The secret to Sephora's influencer marketing success. The evolution of influence. Podcast: In conversation with Denelle Morais, marketing and communications manager at Bestmed. Why...

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The Influencer Marketing Newsletter #53

What you will read about today: Instagram launches new insights for Reels and Live. Facebook rolls out shoppable livestream programming. Brands need to be where their customers are. Podcast: In conversation with Geo West, Owner and Founder of Happy Cat agency....

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The Influencer Marketing Newsletter #52

What you will read about today: How brands find unique ways to create social media virality. Instagram adds captions to Stories and soon, Reels. People are turning to online creators for news and opinions. Podcast: In conversation with Jeanine Rainier, General Manager...

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The Influencer Marketing Newsletter #51

What you will read about today: The increased spend on branded content and influencer marketing. Ace Hardware turns to influencer marketing to reach younger audiences. Instagram tests new feature. Podcast: In conversation with Phelokazi Mbude, multi-media journalist....

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The Influencer Marketing Newsletter #50

What you will read about today: Cetaphil is using dermatologists as influencers and Gen Z is loving it. 3 ways fashion brands can leverage on TikTok. Why Marie Kondo sparks influencer marketing joy. Podcast: In conversation with Pieter Groenewald and Murray Legg about...

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The Influencer Marketing Newsletter #49

What you will read about today: How storytelling is helping brands sell more products. Why you'll buy a car on social media in the next 5 years. How #filterdrop is changing social media. Podcast: In conversation with Dan Brocklebank about using data in influencer...

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The Influencer Marketing Newsletter #48

What you will read about today: A new type of influencer on the rise: the Genuinfluencers. Lessons to take from Facebook influencers. How the new Instagram policy will shape influencer marketing. Podcast: In conversation with Gordon Glenister. A new type of influencer...

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The Influencer Marketing Newsletter #47

What you will read about today: Boots used influencers to target Gen Z successfully. The importance of influencer marketing in the new normal digital sphere. The influencer effect. Podcast: In conversation with Mike Stopforth about digital transformation and where...

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