The Influencer Marketing Newsletter #75

What you will read about today How word-of-mouth marketing has changed its gameplan Instagram tests new, full-screen, scrollable display of posts and Reels Influencer-led podcasts are proving popular for advertisers Podcast: In conversation with Rose Choeu; Campaign...

The Influencer Marketing Newsletter #74

What you will read about today Influencer marketing for every niche Social selling beyond stereotypes Rolling Stone magazine focusses on creators Podcast: In conversation with Nicole Olivier; General Manager - Digital Mortgages at WeApply Influencer marketing for...

The Influencer Marketing Newsletter #73

What you will read about today Why TikTok is a must for marketers Shopify is betting on creators Gen Z is Driving Shift Towards More Immersive Shopping Experiences Podcast: In conversation with Santoni Engelbrecht, Survivor SA castaway and Owner of Kwaito Koeksister...

The Influencer Marketing Newsletter #72

What you will read about today Influencer marketing is impacting the real estate industry A new TikTok feature More brands are spending on influencer marketing than before Podcast: In conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa Influencer...

The Influencer Marketing Newsletter #71

What you will read about today The power of the nano influencer How advertisers are adapting to a more nuanced social landscape Shopify launches new ‘Linkpop’ link in bio tool with built-in e-commerce features Podcast: In conversation with two of South Africa's...

The Influencer Marketing Newsletter #70

What you will read about today Connecting with younger generations through video marketing From the 1700s to 2020s: Here’s how the influencer game actually began Why TikTok is increasing the length of video uploads Podcast: In conversation with Claire Bowen, Senior...

The Influencer Marketing Newsletter #69

What you will read about today The eco-fashion label TIJN looks to conquer fast-fashion through influencer marketing Influencer marketing surges 42% in 2021 What does the future look like for short-form video content? Podcast: In conversation with Ntsika Msuthu,...

The Influencer Marketing Newsletter #68

What you will read about today TikTok reaches 1 billion global users 5 Social Commerce Must-haves for 2022 The changing face of influencer marketing Podcast episode: In conversation with Leandre Kark, Head of Brand and Brand Marketing Lead at Virgin Active South...

The Influencer Marketing Newsletter #67

What you will read about today 25 stats on Gen Z spending habits Influencer marketing myths The transformation of influencer marketing as we know it Podcast: a wrap up of 2021 This is the last newsletter for 2021! Thank you for reading this year and we hope you...

The Influencer Marketing Newsletter #66

What you will read about today When content and commerce collide Understanding different types of influencers for brands The niche effect: How non-traditional brands are are connecting with avid fans on TikTok Podcast: In conversation with Leon van Vuuren about...

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The Influencer Marketing Newsletter #65

What you will read about today 20 surprising influencer marketing statistics Employee branding: employee social media for brand amplification Instagram adds more tools Podcast: A debate about the influencer partnership disclosure rules in South Africa 20 surprising...

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The Influencer Marketing Newsletter #64

What you will read about today Influencer marketing is cutting through the content shock of a digital age Leveraging influencers to drive growth: insight from Managing Director Of Deloitte Digital How influencers are serving to cities appeal to distant employees...

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The Influencer Marketing Newsletter #63

What you will read about today Influencer marketing is a tangible driver of brand performance McCafé works with different tiers of influencers for social campaign with gamification twist 12 Benefits of influencer marketing Podcast: In conversation with Ryan Allandale...

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The Influencer Marketing Newsletter #62

What you will read about today TikTok partners with Shopify. Twitter's new roadmap. Instagram’s improved search could help close the gap with TikTok. Podcast: In conversation with David Shields, Digital Lead at Wavemaker. TikTok partners with Shopify The short-form...

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The Influencer Marketing Newsletter #61

What you will read about today An Instagram star sends stock soaring. How micro and nano influencers shape 'discovery' purchases. TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data. Podcast: In conversation with Johann...

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The Influencer Marketing Newsletter #60

What you will read about today A brewery is generating user generated content by paying micro influencers to drink its beer and posting it to social media. Why influencer marketing thrived in the pandemic. Instagram is retiring the swipe up. Podcast: In conversation...

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The Influencer Marketing Newsletter #59

What you will read about today TikTok experiments with Stories. Tourism Ireland spent almost €50,000 on Assassin's Creed marketing campaign. Influencer marketing is cutting through the content shock of a digital age. Podcast: In conversation with Petra Liu, Founder...

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The Influencer Marketing Newsletter #58

What you will read about today Twitter tests shopping in e-commerce move. TikTok partners with British and Irish Lions tour to SA. 6 marketing trends to prepare for in 2022. Podcast: In conversation with Michelle Vermeulen, Head of Marketing and Public Relations at...

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The Influencer Marketing Newsletter #57

What you will read about today: 7 ways to harness the power of brand ambassadors. Top tips for maximizing influencer impact with paid ads. Do influencers have an influence over online buying behaviour? Podcast: In conversation with Kriya Gangiah, Radio and TV...

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The Influencer Marketing Newsletter #56

What you will read about today: 4 trends shaping influencer marketing. Why Webex is betting on influencer marketing. What Cannes tells us about the future of social and influencers. Podcast: In conversation with Michelle Jooste, Digital Marketing Manager and Product...

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