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The Influencer Marketing Newsletter #40

by Anne Dolinschek | September 28, 2020 | News | 0 Comments

What you will read about today: Influencer marketing has motivated 51% of consumers to make a purchase. The importance of an influencer marketing data platform. Adapting to the demands of Gen Z consumers. Podcast: In conversation with Jarred Trembath If you’re a...

The Influencer Marketing Newsletter #39

by Anne Dolinschek | September 21, 2020 | News | 0 Comments

What you will read about today: What Vans can teach us about influencer marketing. Is this the time for B2B influencer marketing to shine? How social media marketing and influencer marketing are taking taking over the market place. Podcast: catch-up on the...

The influencer marketing newsletter #38

by Anne Dolinschek | September 9, 2020 | News | 0 Comments

What you will read about today: Instagram looks at new way to encourage users to use Reels. Are influencers the new Editors in Chief? Influencer marketing bounces back strongly as pandemic lingers. Podcast: Castle Lager's latest campaign and why the brand has such a...

The influencer marketing newsletter #37

by Anne Dolinschek | August 26, 2020 | News | 0 Comments

What you will read about today: TikTok launches website and Twitter account to address misinformation. Content strategy and influencer marketing will change how things work. How brands are connecting with consumers in lockdown. Podcast: employee influencing in the...

The influencer marketing newsletter #36

by Anne Dolinschek | August 12, 2020 | News | 0 Comments

What you will read about today: TikTok launches #Love2Learn campaign with UNICEF SA to encourage creative learning online. 94% of PR pros are not skilled in influencer marketing. Four things that marketers need to know about Reels, Instagram's answer to TikTok....

The influencer marketing newsletter #35

by Anne Dolinschek | July 30, 2020 | News | 0 Comments

What you will read about today: Virgin Holidays increased their online bookings by 260% through using user generated content. The rise of Gen Z in influencer marketing. Improving you influencer marketing strategy with authenticity. Podcast: content, influencer...

The influencer marketing newsletter #34

by Anne Dolinschek | July 15, 2020 | News | 0 Comments

What you will read about today: Why influencers are a big deal right now. The impact of influencer marketing on consumers. The story of the selfie and how it's impacted marketing. Podcast: The importance of authentic influencers for your campaigns and using your...

The influencer marketing newsletter #33

by Anne Dolinschek | July 1, 2020 | News | 0 Comments

What you will read about today: Influencers vs advertising: how has consumer mindset changed the way we buy. How social media influencer marketing converts target audiences into sales. The impact of artificial intelligence on influencer marketing. Podcast: Baby Soft...

The influencer marketing newsletter #32

by Anne Dolinschek | June 17, 2020 | News | 0 Comments

What you will read about today: Alibaba to recruit international influencers to increase global sales. Peer-to-peer is the next wave of influencer marketing. How influencers can help brands stay connected with consumers. Podcast: in conversation with Misha Levin about...

The influencer marketing newsletter #31

by Anne Dolinschek | June 3, 2020 | News | 0 Comments

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: 3 key trends that will shape influencer marketing post COVID-19 Influencer marketing spend on YouTube this year Influencer marketing recognised as...

The influencer marketing newsletter #25

by Anne Dolinschek | Mar 11, 2020 | News

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Instagram gives marketers the option of turning influencer content into ads - boosting influencer marketing results. Influencer marketing might be...

The influencer marketing newsletter #24

by Anne Dolinschek | Feb 24, 2020 | News

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Augmented reality trends and what it can mean for influencer marketing content. Why Clorox is setting up an influencer advisory board with real...

The influencer marketing newsletter #23

by Anne Dolinschek | Feb 11, 2020 | News

Your influencer marketing newsletter Welcome to your fortnightly update on industry news. What you will read about today: Micro influencers are being used in the US presidential race Instagram's new feature shows you who you interact with the most and least, basically...

The ARB’s new Social Media Code

by Anne Dolinschek | Jul 30, 2019 | News

The Advertising Regulatory Board is now enforcing its Social Media Code. How does this impact influencers and brands when it comes to influencer marketing campaigns? Watch the clip below to learn more. Subscribe to our fortnightly newsletter to...

Instagram started hiding likes, and we like it

by Anne Dolinschek | Jul 30, 2019 | Blog, News

In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no-one else will be able to and surprisingly, people aren’t too upset about it. This begs the question whether...