The world has been turned upside down and we are living in self-isolation and quarantine. We went from living relatively normal lives, to practicing social distancing and self-isolation in a matter of a week. But, what about the brands during the time of Coronavirus? Brands cannot live in isolation, the show must go on, so to speak, but we must adapt our marketing strategies.

“Now is not the time for brands to sell, now is the time for them to have conversations, listen to their consumers and build relationships and offer communities,” commented Busi. Consumers will remember how brands handled them and the situation when the crisis is over, and that will be invaluable for those who did it with empathy, sensitivity and vulnerability.

Listen to this episode for insights and perhaps even some guidance with regards to marketing during the pandemic and follow Busi on Twitter.


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