In this episode we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses.

She gives us her frank thoughts on culture , organisational culture, the evolution of the industry , construct of influence, behaviour changes, value , diversity / pseudo diversity, scarcity complexes, reactivity, creativity and “influencer marketing”.

Connect with Ramiza on Instagram here.

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