In this episode we chat to Deshnie Govender, award winning digital marketer, about influencer measurement and metrics, recruitment and the importance of collaboration in the industry. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done at the alcohol giant.

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Connect with Deshnie for some great tips on digital and influencer marketing on Twitter here.


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