Influencer marketing is just that…influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that’s where behavioural linguistics comes in. In this episode, we chat to Leigh Crymble from Breadcrumbs about this and how it is used in influencer marketing.

You can find out more about BreadCrumbs on or catch them on Twitter, LinkedIn and Facebook.


Share this post on social media...
Tweet about this on Twitter
Share on LinkedIn
Share on Facebook

Subscribe and receive the South African Social Media Behavioural Change During COVID-19 lockdown survey results


The digital survey provides insights for brands into the South African consumers' change in social media behaviour since the lockdown. 

You have Successfully Subscribed!