by Anne Dolinschek | Nov 28, 2019 | Podcasts
The use of social media to grow brands continues to soar. Without a strategy, businesses might as well be posting for the sake of posting and without understanding objectives, target market categories and what they truly want; it becomes difficult to achieve their...
by Anne Dolinschek | Nov 14, 2019 | Podcasts
Zara, the iconic fashion brand launched its first ever online store in South Africa. No prizes for guessing – their go to strategy was influencer marketing. In this episode, we take an exclusive peek at the strategy and implementation processes by chatting to...