by Anne Dolinschek | Oct 16, 2019 | Podcasts
Insurance is traditionally and infamously a massive pain-point for consumers throughout their purchase journey. In this episode we chat to Ika van Wyk from Granadilla Insurance, whose mission is simply to unsettle the traditional insurance model by deliberately...
by Anne Dolinschek | Oct 16, 2019 | Podcasts
Influencer marketing is just that…influence. And to influence purchasing behaviour takes careful thought when it comes to communication and that’s where behavioural linguistics comes in. In this episode, we chat to Leigh Crymble from Breadcrumbs about this...
by Anne Dolinschek | Oct 16, 2019 | Podcasts
In today’s hyper-competitive markets, employees can be a business’ biggest naturally occurring and untapped asset. Our discussion today centres around why biomedical technology company, Biotronik is deliberately allocating resources (financial & time) to...
by Anne Dolinschek | Oct 16, 2019 | Podcasts
The Nfinity group houses South Africa’s #1 Influencer Marketing Group. Their pioneering spirit lives on as they set-up Echocast in 2018 to specifically explore and ride the growth trajectory in podcasting. In today’s episode we sit with two of the brightest...
